Reporting back to the Group Marketing Manager, the role of the Senior Marketing Executive is to manage a set of brands within the Barretts Group. Working with the relevant Managers you will create, execute, and analyse a varied range of campaigns, through a multi-channel approach including, digital, traditional, and events, working to achieve set marketing objectives and goals.

This role is responsible for coordinating, monitoring and mentoring two Marketing Executives, in a lead-by-example format to help support the Group Marketing Manager in the day-to-day running of the department, ensuring all marketing activity is planned, designed, delivered, and reported on to the highest standard.

You will be a passionate and intuitive marketer, capable of working independently and as an integral part of a diverse and skilled in-house marketing department.
Responsibilities:
• To uphold multiple Corporate Identities.
• Liaise with relevant contacts at manufacturer level to comply with their marketing standards and mandatory requirements.
• Understand the consumer behaviour of individual brands, to create insightful communications.
• Working to a quarterly marketing plan, whilst also being able to work quickly on ad-hoc activity to respond to a fast-paced industry.
• Creation and execution of strategic multi-channel marketing campaigns focused on achieving marketing objectives and goals.
• Liaising with relevant managers to build and report on campaigns.
• Maintaining and improving social media strategy and presence.
• Updating website content, with well-written and fresh content.
• Improving search engine optimisation.
• Building email and direct mail campaigns.
• Ensuring consistency across integrated marketing communications.
• Designing artwork for digital and traditional assets.
• Design, execution, and analysis of social media adverts.
• Building and monitoring Google search, display, and remarketing adverts.
• Supporting the Events Coordinator, with marketing assets.
• Minimum of 3 years of marketing experience.
• BSc/BA in Marketing, Advertising, or relevant discipline.
• Photoshop / InDesign / Premiere Pro
• Knowledge of HTLM/CSS and experience with email facilities.
• Experience in using CMS.
• Social media content writing
• Copywriting.
• Strong attention to detail.
• Proficient in Word and Excel.
• Excellent communication skills.
• Impeccable organisational and time management skills.
Skills Required:
• Minimum of 3 years of marketing experience.
• BSc/BA in Marketing, Advertising, or relevant discipline.
• Photoshop / InDesign / Premiere Pro
• Knowledge of HTLM/CSS and experience with email facilities.
• Experience in using CMS.
• Social media content writing
• Copywriting.
• Strong attention to detail.
• Proficient in Word and Excel.

To apply, please send your curriculum vitae using the apply button: