Job Title: Digital Marketing CRO Team Leader (CRO)

Salary: £26,000

Reporting to: Head of Marketing

Hours: 40 hours per week - Monday to Friday



Are you Passionate and Determined to enhance your Career in Digital? Fancy working with a Creative and Innovative In-House Marketing Team?our client is one of the UK's Largest Travel Insurer and are looking for a CRO Team Leader to join the team.

The CRO Team Leader will provide Inspirational Leadership, and Direct a Strategic Vision for your Team.

You will be instrumental in creating and maintaining a culture of Thinking, Challenging and Testing.

You'll use a mixture of Creative and Strong Analytical Skills to identify Conversion Optimization Opportunities for our Internal Brands.



Role Responsibilities:

You'll be Responsible for the Development of a Conversion Rate Optimization Strategy aligning with that of Acquisition, Retention and Brand Objectives.

Plan activity around Conversion Rate Optimization using Qualitative and Quantitative Data using tools including Google Analytics, A/B Tasty and HotJar.

Proactively Identify and Investigate into New Opportunities, including Tools, Processes etc. Using insight to Challenge Existing Practices.

Plan, Own and Develop an Ongoing Test Roadmap to Optimise On-Site User Journeys.

Manage End-to-End Optimisation of Testing Processes, including Recommendations, Prioritisation, Requirements, Build, Implementation and Measurement.

You'll Review Pre and Post-Test Analysis with Insights and Next Steps. Working closely with the Technology Department and Design Agency to implement changes.

Manage and Guide Designers to produce Designs for UX/UI Testing.

Coach, Mentor, Advise and Support the Team Specialists.

Develop a Conversion Savvy Team providing Mentorship and Regular Performance Reviews.

Manage Sickness, Absence and conduct Return to Work Interviews.

Participate in and Drive Forward the Recruitment process and shape the Future Vision of the Team.



Personal Qualities & Key Skills

Previous Experience in Digital Marketing/CRO Role

* Experience in using CROTools and Platforms (A/B Tasty, HotJar etc.)
* Excellent Analytical and Reporting Skills (usingGoogleAnalytics/Excel/CROTools

* Champion a 'Test and Learn' Approach
* Ability to Prepare and Present Reports
* Strategic Thinker with a Passion for Problem-Solving
* Analytical and Data Driven
* Innovative and Creative Thinker
* Confident in Manipulating and Interpreting Large-sums of Data

Connect2Staff/Connect2Kent, part of Commercial Services Trading/Kent Ltd, is an equal opportunities Employment Agency & Business and positively encourages applications from all suitably qualified and eligible candidates.